#LondonIsOpen

The brief:

The campaign aimed to affirm London's status as an open and welcoming city for business in the post-Brexit landscape. As the creative director, I led the entire creative process, from initial concept development and pitching the idea to storyboarding, film production, and post-production. My responsibilities also extended to designing supporting signage and developing a comprehensive suite of digital assets to enhance the campaign's online visibility. This multifaceted strategy was instrumental in effectively communicating the #LondonIsOpen message across various platforms, solidifying London's image as an inclusive, global city.